Whole Wheat Challah
The rich, heart-warming wholesomeness of challah meets healthy eating. For those who appreciate a good slice of challah but also prefer their breads to be whole grain, this is the perfect compromise. Light and fluffy, yet still nutrient-dense, whole wheat challah is welcome at any meal of the day.
Born and raised in Brooklyn, Jack spent his childhood baking challah with his grandmother every week. Years later, he found himself at the grocery store. There, he saw challah sitting on the shelf. It didn't look like their challah — it was not the delicious, wholesome kind he would bake and eat as a child. It was this that prompted a young Jack to take his family tradition and share it with the world. With honest ingredients and a connection to the family recipes handed down over the generations, Jack is preserving a culinary legacy and creating authentic baked goods for all to enjoy.